Local Love is in the Air (and on the streets)

July 8, 2025/Giv'er Saint John/

Uptown has a bold new look, just in time for summer and Canada Day!

Have you spotted the new banners flying high around Uptown Saint John? They’re hard to miss – bright, beautiful, and full of Local Love. Each one is a celebration of the businesses, people, and neighbourhood spirit that make this place so special.

From King Street to Canterbury, Germain to Water Street, 92 new banners now line six Uptown blocks. These banners aren’t just for decoration, they’re a tribute to the everyday joy that comes from supporting local;

That perfect morning coffee
A stroll into your favourite shop
Live music on a Friday night
A friendly hello from your go-to lunch spot

Uptown Saint John is full of moments like these. This banner launch is a way of celebrating all the little things that make our city core shine, and the people who bring it to life every day.

Built by Businesses, Backed by Community

A huge shoutout to the 45 amazing Uptown businesses and partners, who helped make this banner project happen. Your sponsorships are a testament to the pride, passion, and resilience of our local community.

And behind the scenes, we’re sending a big thank you to:

Our Uptown Clean Crew for installing the banners with care
Kubota Canada & Hall Brothers Enterprises for the utility vehicle
Cooper Equipment Rentals for providing the lift support

Have You Spotted Your Favourite Yet?

Next time you’re Uptown, look up, and let the banners guide your walk to a new favourite café, boutique, gallery, or patio.

And if you snap a pic of your favourite one?
Tag us @uptownsj to join the fun.

Let’s keep showing the city what makes Uptown so special, your moments, and your love for local. Click here to download our new graphics, phone wallpaper backgrounds, and search “uptownsj” in Instagram stories for new GIFs.

Together, let’s keep the love going strong, because local isn’t just a place, it’s a lifestyle.