Stephen Foster.
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Hemmings House president Stephen Foster has been around since the company\u2019s beginnings. He was first brought on as an intern in 2006 to help out with Wrestling Reality. He says the company\u2019s focus on positive social impact has given it a sense of direction.<\/p>\n
\u201cWhere we\u2019re at now has probably taken a decade for us to figure out. I think when we heard about this B-Corp community it was almost like a light went on. Like \u2018wow, that is exactly what we want to be a part of and what perhaps we failed to articulate in our own mission in the past. We were taking every project and doing whatever came our way and we didn\u2019t really have much of a plan,\u201d says Foster.<\/p>\n
With social-impact storytelling, with being a part of the B-Corporation community, it has given us a sense of fulfilment and a sense of placement. We know what we want to be and who we want to be. And doing good using the medium of film and storytelling is our weapon. It\u2019s how we tell our story.\u201d<\/p><\/blockquote>\n
Today, about 85 percent of Hemming\u2019s House revenues are from Atlantic Canadian companies, relationships Hemmings says they have nurtured over the years. The other 15 to 20 percent of their revenues come from outside the region.<\/p>\n
Hemmings says they\u2019d like to focus more the on the U.S. market and larger urban centres.<\/p>\n
\u201cI\u2019d love to see it come to parity at some point soon where we\u2019re doing X amount of dollars in Atlantic Canada and the same amount in the U.S. The curve is going the right direction,\u201d says Hemmings. \u201cWe cut our teeth here in Atlantic Canada, made a portfolio that allowed us to win work in the U.S. We wouldn\u2019t win work in the U.S. even if we\u2019re a B-Corp if we didn\u2019t have anything to show.\u201d<\/p>\n
Though based in Atlantic Canada, Hemmings says U.S. clients are happy to work with them.<\/p>\n
\u201cThey don\u2019t care,\u201d he says. \u201cThey like the work. That\u2019s what they\u2019re buying into and they\u2019re buying into the value alignment.\u201d<\/p>\n
That being said, in order to continue to grow the business, Hemmings House needs to have some sort of presence in bigger markets.<\/p>\n
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\u201cRight now we are seriously talking to a potential partner to set up an office in Toronto. Really have a strong focus on New York and Boston.<\/p>\n
\u201cI see us expanding not for the sake of scale and growth. I want fewer projects but more really meaningful, well-paid projects. And to do that we need to be in denser markets. We have to be in Boston or New York, or Toronto, but always be based here.\u201d<\/p>\n
This would allow Hemmings House to do more of the kinds of projects they want to do \u2013 the ones that could help make a difference in the world.<\/p>\n
\u201cThat doesn\u2019t mean we\u2019re not working with companies and brands because they will help us fund it, they\u2019ll be the horsepower behind it,\u201d says Hemmings. \u201cBut instead of someone calling us saying, \u2018hey, can you do this 30 second commercial for us?\u2019 Instead, we\u2019ll be like, \u2018hey market, we\u2019re going to build this amazing campaign, this documentary for this particular issue or this feature film whatever, who wants in?\u2019 That\u2019s the shift I think we\u2019re all really looking for.\u201d<\/p>\n
Hemmings House will be celebrating their anniversary on December 1 at the\u00a0Social Enterprise Hub<\/a>\u00a0in Saint John.<\/p>\n